Jay & Joy is the story of Mary and Eric, two lovebirds who met during a meditation session. Both vegetarians, the couple decided to switch to an exclusively vegan diet. The hardest part of their new diet? A life without cheese!
Eric and Mary didn't sit still, and began to look into creating an alternative to cheese. What started out as a personal initiative soon became a real vegan cheese factory. The couple began to make 100% plant-based cheeses from almonds, cashews and organic ferments. These cheeses are not only animal-friendly, but also lactose-free, soy-free and gluten-free! So there's something for every cheese lover!
Jay & Joy's vegan cheeses are recognisable by their bloomy rind, which they obtain after a period of maturing, just like a traditional cheese. The reason why these faux-mage cheeses are so similar to milk-based cheeses is simple: Jay & Joy have developed a unique know-how by training with many cheese makers. They have thus merged the ancestral traditions of French cheesemakers with their desire for renewal to create cheeses with a unique taste.
The development of the Jay & Joy team since their creation has even allowed them to open a vegan cheese shop in Paris, its home town, in 2016.
Be sure to check it out if you're in the neighborhood! In the meantime, you can also find their delicious faux-mage in our Antwerp shop!
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